CanadianSME Small Business Podcast: Target Audience and Demographics
Our Mission: To empower Canadian small and medium-sized enterprises (SMEs) and entrepreneurs with expert knowledge and actionable advice, helping them make informed decisions, implement effective strategies, and grow their businesses.
Target Audience:
Canadian Entrepreneurs and Small and Medium Enterprises (SMEs): This group constitutes our primary audience, comprising businesses at various stages of development, ranging from startups to well-established enterprises. These entities seek guidance regarding business management, growth, and innovation within the Canadian market.
Knowledge Seekers: Listeners tune in for expert insights from industry leaders, subject matter experts, and successful entrepreneurs who share real-world strategies and solutions.
Specific Listener Needs & Interests:
Growth & Scalability: We provide pragmatic strategies to tackle challenges and seize opportunities for business growth.
Navigating Challenges: We address common hurdles faced by Canadian businesses, including:
Financial Management: Equipment financing, investment strategies, managing business costs.
Digital Transformation: Digital marketing, SEO, technology adoption, cybersecurity.
Operational Excellence: Business continuity planning, risk management, operational efficiency.
Market Dynamics: Understanding Canadian business regulations, local market trends, and country-specific practices.
Community Engagement: We highlight initiatives supporting Indigenous entrepreneurship, women-led businesses, and Black-owned enterprises, connecting listeners with relevant resources and promoting diversity and inclusion.
Demographics:
Geographic Focus: Primarily Canadian entrepreneurs and SMEs.
Business Size: Small and medium-sized businesses (over 97% of all enterprises in Canada).
Industry Diversity: We cover various industries and sectors, offering tailored perspectives and solutions.
Reach & Engagement:
Podcast Listenership: 50,000-60,000 monthly impressions across platforms; 500-700 average listeners per episode; 5,000-8,000 views per month for sponsored episodes.
Social Media: 55,000 followers.
Accessibility: Available on Spotify, Apple Podcasts, and YouTube.
Key Stakeholders:
Hosts: Maheen Bari and collaborating business experts.
Guests: Industry leaders, subject matter experts, successful entrepreneurs.
Sponsors: Organizations from various sectors (banking, shipping, email, hospitality, tech).
Value Proposition:
The CanadianSME Small Business Podcast delivers value through expert interviews, diverse topics, actionable advice, and a focus on the Canadian business landscape. It is easily accessible and actively promoted through social media and its dedicated website.