Primary Audience:
Small and Medium-sized Businesses (SMEs): This includes businesses with fewer than 500 employees, ranging from startups to established companies. They are the core audience and seek resources, insights, and inspiration to navigate the challenges of running a business in Canada. This group can be further divided into:
Small Business Owners (85%): Focus on practical advice, industry insights, and success stories to manage and grow their businesses.
Medium-sized Business Owners (15%): Interested in scaling operations, strategic partnerships, and innovative solutions to reach the next level of growth.
Secondary Audience:
Entrepreneurs: Individuals who are starting or considering starting a business. They look to CanadianSME for guidance, inspiration, and resources to launch and grow their ventures.
Business Experts, Mentors, and Industry Professionals: These individuals contribute their knowledge and expertise to the CanadianSME platform, helping to empower SMEs. They also benefit from the networking opportunities and community engagement.
Overall, CanadianSME's audience demographics are diverse, including individuals of various ages (25-65+) and backgrounds who share a passion for entrepreneurship, innovation, and the success of the Canadian business landscape.