Audience Breakdown: CanadianSME Small Business Magazine (20,000 - 25,000 Monthly Readers)
Our magazine engages a diverse range of small businesses across Canada. Based on our recent analytics and audience surveys, the breakdown by business size is as follows:
65% have fewer than 50 employees.
25% have between 50–100 employees.
10% have between 100–500 employees.
These businesses primarily operate within key retail, professional services, technology, healthcare, and manufacturing industries.
Audience Breakdown: CanadianSME Events
(8,000 Total / 3,000 SB Show / 3,000 SB Summit)
Our events attract a similar demographic, with the following attendee breakdown:
70% represent businesses with fewer than 50 employees.
20% represent businesses with 50–100 employees.
10% represent businesses with 100–500 employees.
Attendees include business owners, decision-makers, and professionals seeking tools and solutions to scale their businesses efficiently.
Industry Insights: Retail Business & Professional Services Classifications
In our audience, the Retail Business and Professional Services classifications further break down into the following industries:
Retail Business:
40%: E-commerce and small retail stores.
30%: Specialty shops (e.g., clothing, food, and electronics).
20%: Franchise owners.
10%: Other (e.g., wholesale distributors).
Professional Services:
15%: Legal professionals and law firms.
20%: Accounting and financial services firms.
20%: Medical clinics and healthcare providers.
15%: Not-for-profit organizations.
30%: Other service providers (e.g., consulting, IT, marketing)
While these figures are derived from our engagement metrics and audience surveys, they are indicative rather than absolute. We continuously strive to refine our data for greater precision and can offer further updates if additional insights become available.