The CanadianSME Small Business Magazine readership is largely composed of key decision-makers in small to medium-sized businesses:
62% are Small Business Owners, Founders, CEOs, and Directors.
27% are Presidents, VPs, and Directors.
24% are Senior Managers.
They represent a variety of industries, including Retail, Manufacturing, IT Services, Professional Services, Finance, and Health & Wellness.
Geographically, the readership is concentrated in:
Ontario (59.4%)
Quebec (14.9%)
British Columbia (8.9%)
While the magazine aims for national reach, a significant portion of their audience is currently located in Ontario.
Finally, 76.2% of readers work in SMBs with up to 500 employees, confirming their focus on the small to medium-sized business market.