The CanadianSME Small Business Magazine has a digital readership of approximately 18,000 to 24,000 per month. This figure represents the number of individuals who engage with the digital version of the magazine monthly.
Here's a more detailed breakdown:
Monthly Digital Readership: The magazine's digital readership is 18,000 to 24,000 per month. This indicates a consistent level of engagement with the digital content provided by CanadianSME.
Magazine Impressions: Besides the readership, the magazine achieves 70,000 to 80,000 impressions per month digitally. It's important to note that impressions differ from readership. Impressions refer to the total number of times the magazine is displayed, which includes instances where the magazine may be loaded on a page but not necessarily read by an individual. On the other hand, readership represents the actual number of people who engage with the magazine content.
Time Spent Reading: The average time spent reading the digital magazine per reader is 4-5 minutes. This metric suggests that the readers are spending a significant amount of time engaging with the content.
Multiple Avenues for Reach: The digital magazine is distributed through an online URL. The content can also be accessed through various channels, including the CanadianSME website and social media platforms. This multifaceted approach allows them to reach a wide range of readers in different ways.
Distribution Network: The magazine is also distributed to over 30 different chambers and organizations across Canada. This distribution network further expands the potential reach of the magazine and ensures a targeted dissemination of the content to relevant audiences.
Readership Metrics on Website: The website has several different readership metrics available for various banner ads, including a leaderboard banner with up to 100,000 impressions per month, and a rectangle banner with up to 80,000 impressions per month. Sponsored posts also generate a significant number of impressions with an average readership per article of 1,500-2,500.
In summary, while the magazine has a consistent digital readership between 18,000 and 24,000 per month, the total digital reach is significantly more extensive, encompassing the total impressions and distribution through various channels. The 4-5 minutes average reading time suggests that those who access the magazine actively engage with the content.